Author: thewheelinvegan

Journalism: Magazine cover

My magazine front cover design is based on Rouleura London-based magazine about professional road cycling.

Rouleur54       Rouleur_cover

On the left is Rouleur’s most recent issue, a special on the Giro d’Italia (Tour of Italy). On the right is my design, incorporating photography from Joel Hewitt, a graduate of the Press & Editorial Photography course at Falmouth University.

Here is a larger version on my design:


As it is possible to see, there are a few subtle differences, namely with the masthead font, which has slightly different detailing in the serifs. This was purely because a high enough quality Rouleur logo could not be found and this font was the closest alternative. However I feel that the overall look is similar and does not detract from the design.

I have opted for a ‘time trial’ theme purely because of the cyclist pictured is a time trialist at this year’s TT championships in Hull. I chose the photograph because of its large amount of negative space, allowing for the use of bold coverlines. The use of the gold colour is symbolic to the nature of competition, with athletes striving for the gold medal.

As per Rouleur‘s style, the coverlines are all fairly minimal, with bold one-word references. On this occasion I decided to name three famous British time trialists – Bradley Wiggins, Alex Dowsett and Chris Boardman. The more detailed coverlines (above the photograph) are all time-trial-related also.


Journalism: Issue-based feature

My extended (or issue-based) feature is somewhat of a follow-up from my news story concerning the loss of Perranporth Airfield for bike racing and training as I believed that it was indicative of a larger problem that Cornwall has with bike racing at the moment.

My supervising tutors had fears concerning whether or not it was too similar to the news story, which was titled ‘Perranporth Airfield put brakes on cycling event,’ and that it was my job here to justify it. My justification is as follows:

Road and criterium (closed-circuit) racing in Cornwall is at an all-time low with the diminishing of the Cornish Series to just three down-sized races at St Eval Kart Circuit. It was a series that used to consist of upwards of 10 events over the summer cycling season. Couple that with the cancellation of the Dales/Velotive road race series at Leedstown after ‘complications’ with the local Parish Council, there are now only a handful of races across Cornwall this season. Most of these are either club time-trials and sportives, non-competitive, mass-participation rides.

Although cycling has technically never been stronger in Cornwall with club memberships booming and  over-subscribed sportives, I felt that Cornwall’s current problem with competitive racing deserved greater attention. Here is the opening few paragraphs of the article:

Reinventing the Wheal
Cornwall has a problem with cycling, but it isn’t what you would expect, writes Sam Moore

This is not a problem concerning abusive drivers (or cyclists) or even bad road surfaces, although they could easily be debated in a lengthy manner. And to say that cycling is struggling outright in Cornwall would be a downright lie.

In terms of general participation, like a lot of places across the country, Britain’s most southerly county is booming with the rise of the ‘weekend warrior’ or MAMIL (Middle Aged Man (or woman) in Lycra). Running off the back of an Olympics which has more than doubled British Cycling’s membership, the Duchy, like most places in England, has seen a steady increase in those participating in cycling at least once a week (7.24% of the population to be precise).

No. These are not the problems Cornwall has with cycling. The problem is with racing. As of this year clubs have lost the use of Perranporth Airfield for just that.

The aerodrome, which lies six miles southwest of Newquay, played host to the Cornish Series, Cornwall’s only criterium racing event. The Series consisted of upwards of ten events each summer, with each event hosting numerous races for every category of rider as well as for women and children. Now, the Cornish Series has been reduced to just three events hosted at St. Eval Kart Circuit.

“At the moment there is no place in Cornwall to allow for criterium racing and youth racing in particular,” says Rod James, Chairman of One and All Cycling and co-organiser of the Cornish Series.

“We’ve spent the last few months trying to sort out what we can do.

“St. Eval Go-Kart track have very, very kindly let us run three events there in May and June. But they do have a long-term problem with some of their neighbours complaining so we have to be very cautious about it as we don’t want to upset them.”

Tip-toeing around disgruntled locals seems to be a commonplace when it comes to organising criterium and road racing in Cornwall. What was set to be a prosperous series of road races at Leedstown this year has already been cancelled after just one event after the Parish Council objected to its overtaking of the village for the afternoon.

I then go on to include the thoughts of other influential people in the Cornish cycling community, including Scott Tompkinson, organiser of the Leedstown races, Richard Pascoe, a cycling veteran and co-founder of One and All Cycling, and Andrew Parker, British Cycling’s South West Regional Events Manager.

Together they paint an interesting picture. Tompkinson despairs at the local council’s and motorist’s misunderstanding of road road racing, and Pascoe believes that a news system of well-funded, profitable clubs and events should be introduced. Ultimately, Cornwall’s only hope now for a closed-circuit is the Wheal Jane Group, who have preliminarily agreed to resurface parts of the perimeter track at the disused mining site near Baldhu. This is, however, dependent on a £10,000 donation from One and All Cycling.

Target publication

The target publication for this article was difficult to pin-down as it is quite a specialist subject. It is also quite localised (to Cornwall), meaning that it probably wouldn’t suit the larger publication like Cycling Weekly and Cyclist, which cover a more national and international range of stories. Given this, I have opted to list the target publication for this article as an online source: They are a non-profit organisation that take pretty much anything to do with cycling in the UK, including race reports and features.

Vegan FAQs, Answered

  1. Where do you get your protein?”

Invariably the most common question asked of most vegans, and before going into detail let us first consider a few vegans of the Animal Kingdom. Gorillas, elephants, hippos and rhinos all survive off a plant-based diet.  And let’s be honest, they’re some of the most badass creatures out there.

So where do they (and human vegans) get their protein? Quite simply all fruits and vegetables contain adequate protein for herbivores to live off; it’s just not advertised by the food industry which wants to keep you hooked on meat and dairy. Although debated, a lot of research points to the fact that humans are meant to be herbivores.

The human intestinal tract, for example, is much longer than that of a carnivore’s, whose shorter digestive system is ideal for the digestion of meat and high amounts of protein. Then there is the consistent link between the consumption of meat (of any kind) to colon cancer — thanks to humans’ inefficiency in digesting meat it literally sits rotting and unmoveable in the colon – as well as kidney failure thanks to the over-dosage of protein being metabolised. When Elvis Presley died trying to squeeze one out, the autopsy found that his gut/colon was packed with meat!


     2. “If we all ate plants, there wouldn’t be enough to eat!”

There would actually be more food to eat given the fact that roughly 70% of grains produced around the world is fed to livestock being fattened for slaughter. It takes, for example, around 7kg of grain to produce just 1kg of beef, and in the US alone 800 million hungry people  could be fed with the grain that Livestock consumes. Now apply that to the rest of the world and suddenly the answer as to why there is much malnutrition and starvation in the world becomes ever-more clear.

“So go grass-fed” I hear you cry. Well then there is the amount of space our co-earthlings need to feed and grow. One cow fed on grass alone needs roughly three acres of land in order to graze. If we stopped levelling ground to feed livestock, there would be more space to grow human crops.


  1. “Other animals kill other animals, so why can’t we?”

Quite simply humans (these days) do not need to hunt in order to survive. Modern resources thankfully mean that we can quite happily survive without animal protein. And if we were living in the wild we certainly wouldn’t be on the same sort of food chain as cows, chickens and pigs, most likely living off fruits, vegetables, nuts/seeds and the odd squirrel or fish depending on the environment.

Our modern food system has nothing to do with that of nature’s (when was the last time you saw a lion popping down to Tesco for his daily gazelle?) and given that the majority of livestock live desperate and painful existences it seems crazy that so many animals should suffer in the name of our taste for meat.

And on that note, if humans were indeed carnivores, then we would be consume our meat raw like a lion (or raw and wriggling, in the words of Gollum).


  1. “Isn’t being vegan expensive?”

Being vegan can be as expensive or as cheap as you want it to be, just like an omnivorous diet. There are plenty of health food fads and self-gratifying trends that people get caught up in, and they can be expensive. However a diet filled with fruits, vegetables, grains, beans and legumes is about as cheap as it gets and easier to buy in bulk.

too expensive

  1. “If we all stop eating animals, they will overrun the Earth. Isn’t it better to eat them than let them just die and go to waste?”

It is true that if we all stopped eating animals today, there would be billions of farm animals who would “go to waste.” But there’s no way that would ever happen. The likely scenario is that we would gradually decrease the amount of meat we eat, and factory farmers would gradually decrease the number of animals they bred for food.

Eventually there would be no more farm animals than any other species on Earth and the ecosystem would return to a natural balance. There are numerous reports that show the measurable difference it would make if the inhabitants of Earth would eat a vegetarian diet.

  1. “Isn’t it hard to become vegan?”

Some people find it difficult to go vegan and others find it simple. The easiest thing to do is follow along with what you believe, and don’t force yourself to make changes faster than you feel comfortable.

I wouldn’t recommend going vegan straight off the bat. I was vegetarian for a while before going vegan, slowly phasing out dairy. I’ve heard of a few people who have gone cold turkey and rebounded because they couldn’t handle being away from cheese all of a sudden!

Even if you cut back on your meat and dairy consumption just a little to start (i.e. Meatless Mondays), you are making progress and are helping yourself and the world around you. When you feel you are ready, maybe you can add a Tofu Tuesday or a Soybean Sunday… Or something.

  1. “Don’t farmers treat their animals well so they’ll produce more milk or eggs?”

Contrary to popular belief, most animals are not raised on old-fashioned farms where they walk around on grassy fields, make babies when they are ready, and crow to wake up the farmers. Modern farms (factory farms) are made to process animals as quickly, cheaply, and efficiently as possible. Animals are never given medical care, are often genetically engineered, and are fed hormones, antibiotics, and medicine. They are not treated well, by any stretch of the imagination.

  1. “Doesn’t it help the cows to be milked?”

Cows produce milk in the same way that humans do- when they have a baby. In nature, the calf would drink his mother’s milk and then she would no longer have a supply of milk. On factory farms, dairy cows are artificially inseminated so that they constantly have milk (that requires some bloke to stick their arm or a steel rod up their arse). They also have their calf taken away from them immediately after birth and are made into either veal cows (males) or future dairy cows (females.)

Additionally, dairy cows are given growth hormones so that they produce much more milk than they would have in nature. Those hormones cause their udders to be engorged with milk, which leads to infection and intense pain for the cow. When her udders are attached to the milking machines, the udders grow external infections, fill with cuts and puss, and hurt her.

Once they are no longer able to produce a large amount of milk, they are slaughtered. Needless to say, milking a cow does hurt the cow.

cows milk

  1. “It’s natural for chickens to lay eggs, so why is it bad to eat eggs?”

The egg laying hens go through some of the worst abuse of any factory-farmed animal. These hens are packed into cages with numerous other hens, and those cages are stacked several layers high. As the hens on the top defecate, the poop falls into the cages below. The hens are unable to stretch their wings or legs, and often develop severe bone disorders. When the chickens die, they are often left in the cages where the other hens trample them as they begin to grow around the wires.

Of the eggs allowed to hatch, the females become laying hens. The males are useless, so they are thrown into a trash heap where they suffocate or are crushed, or they are ground up alive (the videos of this will test any carnivore’s conviction).

There is also nothing healthy about eggs. Nutrition Facts obtained official documents through the Freedom of Information Act proving that the U.S.D.A. had to stop companies from asserting that eggs are healthful, nutritious or safe. They can be described as “nutrient dense,” just as a Snickers bar is nutrient dense.

60% of an egg’s calories come from fat and they have basically the same levels of cholesterol as the average Big Mac. Plus there’s the fact that they’re straight-up chicken periods!

  1. “Aren’t free-range farms good enough?”

The term “free range” has been badly misused in the food industry. Many people believe they are ensuring that the animals they are eating have lived a fulfilled life, when in fact their life is no different than any other farm animal.

A product can be labelled as “cage-free” or “free-range” if the animal had access to the outside, no matter how unrealistic that access is for the animals. In most cases, the access is a tiny door to a tiny yard that the animals never use because their feed is located inside the barn.

There are many ways that farmers get around using terms that make people feel more comfortable with their support for the farming industry. The only truly safe way to avoid supporting the factory farming industry is, you guessed it, by avoiding eating animals at all.


  1. “But meat tastes good!”

If you’re still rolling with that argument after all that then there really is no hope…


Journalism: News Story 3 – The Demise of the Cornish Series

My third and final news story is more traditional, although it still has a sports angle. It is concerning the loss of Perranporth Airfield for bike racing. For this story I spoke to Rod James, Chairman of One & All Cycling and co-organiser of the Cornish Series, a series of circuit races held at the airfield until this year, as well as the management at Perranporth Airfield. This story was also published in the West Briton.

Perranporth Airfield put brakes on cycling events

Young cyclists in Cornwall are at a loss after the cancelling of race events at Perranporth Airfield, writes Sam Moore.

One & All Cycling are now in discussion with the Wheal Jane Group in order to resurface areas of their perimeter road at the disused tin mining site near Baldhu.

For now, kids looking to race regularly need to travel as far as Ilton, Somerset, and Torbay, Devon.

Regular race training for kids and adults, as well as the Cornish Series, Cornwall’s largest road racing events, were hosted at Perranporth Airfield until late last year.

Cyclists can no longer use the stretch of perimeter runway once used for racing as a shift in airfield management has meant that the perimeter track will now be occupied by taxiing planes.

This means that what used to be a series of ten events across the summer cycling season has been reduced to just three hosted at St. Eval Kart Circuit.

Rod James, Chair of One & All Cycling and co-organiser of the Cornish Series, said: “At the moment there is a significant hole in racing opportunities in Cornwall.

“There is currently nowhere in Cornwall to allow for regular criterium [closed circuit] racing and youth racing to take place.”

The Series began in 2011, originally at RAF Portreath, but had to abandon the venue in 2013 after high costs and security issues caused problems.

The event then found its home at Perranporth Airfield until late last year when the partnership was ended.

Owner of Perranporth Airfield Kevin George explained that it was a logistical problem, saying:

“Now Perranporth Airfield has taken over management of the site from Perranporth Flying Club, the area of the perimeter track that they [the cyclists] were using is now used for the planes to come past the control tower.”

This is a particular blow to youth racing in Cornwall as children are not permitted to race on the road. The airfield also provided a safe environment for children and adults to learn the ropes of bike racing.

“The nearest racing circuit is now at Ilton in Somerset,” saids James. “There is another one in Torbay [Devon].

“If you’re a youngster in Cornwall wanting to race you’ve got to have very compassionate parents who are willing  to spend money to drive there, because there is no opportunity to even start racing here [in Cornwall] at the moment.”

George sympathises but supports the decision of the airfield saying:

“Obviously planes and bikes don’t make a good combination. I want to get as many activities going on the airfield as possible, but they’ve got to work with the main purpose of the site which is first and foremost a runway.”